{"id":16600,"date":"2020-07-01T19:40:03","date_gmt":"2020-07-01T12:40:03","guid":{"rendered":"https:\/\/acaltc.com\/?p=16600"},"modified":"2020-07-01T19:40:03","modified_gmt":"2020-07-01T12:40:03","slug":"nhung-loi-ich-cua-digital-maketing-doi-voi-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/acaltc.com\/en\/nhung-loi-ich-cua-digital-maketing-doi-voi-doanh-nghiep\/","title":{"rendered":"Nh\u1eefng l\u1ee3i \u00edch c\u1ee7a Digital Maketing \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p"},"content":{"rendered":"<p style=\"text-align: justify;\"><em>\u0110\u1ec3 ti\u1ebfn h\u00e0nh m\u1ed9t d\u1ef1 \u00e1n th\u00e0nh c\u00f4ng hay \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh qu\u1ea3 trong kinh doanh, c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing ho\u00e0n h\u1ea3o l\u00e0 kh\u00f4ng th\u1ec3 thi\u1ebfu. V\u00e0 v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u1ea1ng l\u01b0\u1edbi c\u00f4ng ngh\u1ec7 th\u00f4ng tin hi\u1ec7n nay, <a href=\"https:\/\/acaltc.com\/en\/dao-tao\/digital-marketing-4-0\/\"><strong>Digital Marketing<\/strong><\/a> \u0111\u00e3, \u0111ang v\u00e0 s\u1ebd tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 h\u1eefu \u00edch gi\u00fap qu\u1ea3ng b\u00e1 v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u1ebfn v\u1edbi c\u00f4ng ch\u00fang. M\u1ed9t c\u00e2u h\u1ecfi c\u0169ng nh\u01b0 nhi\u1ec1u th\u1eafc m\u1eafc \u0111\u01b0\u1ee3c \u0111\u1eb7t ra, \u0111\u00f3 l\u00e0 Digital Marketing v\u00e0 nh\u1eefng l\u1ee3i \u00edch c\u1ee7a n\u00f3 l\u00e0 g\u00ec. V\u00ec th\u1ebf, b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y xin chia s\u1ebb v\u1ec1 nh\u1eefng c\u00f4ng d\u1ee5ng m\u00e0 digital marketing s\u1ebd \u0111em l\u1ea1i cho doanh nghi\u1ec7p.<\/em><\/p>\n<h2><span style=\"font-size: 26px;\">1. Digital Marketing l\u00e0 g\u00ec?<\/span><\/h2>\n<p style=\"text-align: justify;\">Digital Marketing (ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1)\u00a0l\u00e0 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 th\u00f4ng qua c\u00e1c h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng \u0111i\u1ec7n t\u1eed kh\u00e1c nhau, ch\u1ee7 y\u1ebfu d\u1ef1a tr\u00ean m\u00f4i tr\u01b0\u1eddng Internet. Digital Marketing nh\u1ea5n m\u1ea1nh \u0111\u1ebfn 3 y\u1ebfu t\u1ed1: s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n k\u0129 thu\u1eadt s\u1ed1, ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng trong m\u00f4i tr\u01b0\u1eddng k\u0129 thu\u1eadt s\u1ed1, v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. N\u00f3\u00a0l\u00e0 gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p v\u1edbi m\u1ecdi ng\u00e0nh ngh\u1ec1 v\u00e0\u00a0ch\u1ee7 doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u1ea5y k\u1ebft qu\u1ea3 nhanh h\u01a1n nhi\u1ec1u so v\u1edbi ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng.<\/p>\n<h2><span style=\"font-size: 26px;\">2. L\u1ee3i \u00edch c\u1ee7a Digital Marketing \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/span><\/h2>\n<ul style=\"text-align: justify;\">\n<li>\n<h3><span style=\"font-size: 19px;\">X\u00e2y d\u1ef1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">\u0110\u1ec3 gi\u00fap vi\u1ec7c kinh doanh \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao h\u01a1n, c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t, doanh nghi\u1ec7p ph\u1ea3i h\u01b0\u1edbng \u0111\u1ebfn nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, ph\u1ea3i \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c r\u1eb1ng th\u00f4ng tin s\u1ea3n ph\u1ea9m s\u1ebd \u0111\u01b0\u1ee3c giao \u0111\u1ebfn t\u1eadn tay kh\u00e1ch h\u00e0ng v\u00e0 m\u1ed7i khi kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u mua s\u1ea3n ph\u1ea9m th\u00ec doanh nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd l\u00e0 c\u00e1i t\u00ean \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c ngh\u0129 \u0111\u1ebfn. V\u00e0 <a href=\"https:\/\/acaltc.com\/en\/dao-tao\/digital-marketing-4-0\/\"><strong>Digital Marketing<\/strong><\/a> s\u1ebd gi\u00fap b\u1ea1n th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y. C\u00e1c qu\u1ea3ng c\u00e1o v\u1ec1 s\u00e0n ph\u1ea9m c\u0169ng nh\u01b0 doanh nghi\u1ec7p s\u1ebd xu\u1ea5t hi\u1ec7n v\u1edbi t\u1ea7n su\u1ea5t l\u1edbn tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng, t\u1eeb website \u0111\u1ebfn m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 t\u1eeb \u0111\u00f3 t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 \u0111\u1ed1i t\u01b0\u1ee3ng li\u00ean quan.<\/p>\n<ul style=\"text-align: justify;\">\n<li>\n<h3><span style=\"font-size: 19px;\">Linh ho\u1ea1t trong vi\u1ec7c th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c marketing<\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Khi th\u1ef1c hi\u1ec7n Digital Marketing, b\u1ea1n s\u1ebd \u0111o l\u01b0\u1eddng v\u00e0 c\u1eadp nh\u1eadt k\u1ebft qu\u1ea3 li\u00ean t\u1ee5c v\u00ec th\u1ebf b\u1ea1n c\u00f3 th\u1ec3 linh \u0111\u1ed9ng thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c sao cho ph\u00f9 h\u1ee3p v\u01a1i k\u1ebft qu\u1ea3. \u0110i\u1ec3m n\u00e0y l\u00e0 \u0111i\u1ec3m ti\u1ebfn b\u1ed9 h\u01a1n so v\u1edbi ph\u01b0\u01a1ng ph\u00e1p marketing truy\u1ec1n th\u1ed1ng, khi m\u00e0 ph\u01b0\u01a1ng ph\u00e1p truy\u1ec1n th\u1ed1ng kh\u00f4ng th\u1ec3 c\u1eadp nh\u1eadt \u0111\u01b0\u1ee3c th\u00f4ng tin trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n t\u1eeb \u0111\u00f3 nh\u00e0 s\u1ea3n xu\u1ea5t kh\u00f4ng th\u1ec3 k\u1ecbp th\u1eddi thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c marketing, hi\u1ec7u qu\u1ea3 b\u1ecb gi\u1ea3m \u0111i \u0111\u00e1ng k\u1ec3.<\/p>\n<ul style=\"text-align: justify;\">\n<li>\n<h3><span style=\"font-size: 19px;\">Chi ph\u00ed th\u1ea5p v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n so v\u1edbi marketing th\u00f4ng th\u01b0\u1eddng<\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Digital Marketing s\u1ebd gi\u00fap doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m m\u1ed9t kho\u1ea3ng chi ph\u00ed kh\u1ed5ng l\u1ed3 b\u1edfi v\u00ec khi th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c n\u00e0y b\u1ea1n s\u1ebd t\u1eadn d\u1ee5ng nh\u1eefng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng mi\u1ec5n ph\u00ed nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i, website,\u2026 nh\u01b0ng hi\u1ec7u qu\u1ea3 kh\u00f4ng h\u1ec1 b\u1ecb suy gi\u1ea3m m\u00e0 ng\u01b0\u1ee3c l\u1ea1i c\u00f2n t\u0103ng l\u00ean.<\/p>\n<p style=\"text-align: justify;\">Hi\u1ec7n nay m\u1ea1ng Internet lan t\u1ecfa kh\u1eafp m\u1ecdi n\u01a1i, m\u1ed7i ng\u00e0y ch\u00fang ta d\u00f9ng 4 \u2013 5 ti\u1ebfng \u0111\u1ec3 l\u00ean m\u1ea1ng, h\u00ecnh th\u1ee9c mua b\u00e1n online ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n, v\u00ec v\u1eady vi\u1ec7c s\u1eed d\u1ee5ng Digital Marketing s\u1ebd d\u1ec5 d\u00e0ng th\u00e2m nh\u1eadp v\u00e0o \u0111\u1eddi s\u1ed1ng kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n c\u00f4ng ch\u00fang v\u00e0 hi\u1ec7u qu\u1ea3 c\u0169ng s\u1ebd t\u0103ng theo.<\/p>\n<ul style=\"text-align: justify;\">\n<li>\n<h3><span style=\"font-size: 19px;\">Doanh thu cao h\u01a1n<\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Ch\u00ednh v\u00ec kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng \u0111ang c\u00f3 nhu c\u1ea7u mua s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 ho\u1eb7c ch\u1ec9 v\u1eeba quan t\u00e2m \u0111\u1ebfn, Digital Marketing gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 qua \u0111\u00f3 doanh thu s\u1ebd t\u0103ng theo, t\u1ef7 l\u1ec7 thu h\u1ed3i v\u1ed1n \u0111\u1ea7u t\u01b0 (ROI) c\u0169ng \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n. \u0110\u1eb7c bi\u1ec7t v\u1edbi c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf, c\u00e1c c\u00e1 nh\u00e2n kinh doanh, \u0111ang k\u1ef3 v\u1ecdng t\u0103ng tr\u01b0\u1edfng doanh thu t\u1ed1t h\u01a1n, Digital Marketing ch\u00ednh l\u00e0 gi\u1ea3i ph\u00e1p d\u00e0nh cho b\u1ea1n. Cu\u1ed1i c\u00f9ng, doanh nghi\u1ec7p c\u00e0ng gia t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp th\u00ec c\u00e0ng gia t\u0103ng ROI.<\/p>\n<ul>\n<li style=\"text-align: justify;\">\n<h3><span style=\"font-size: 19px;\">\u1ee8ng d\u1ee5ng m\u00f4 h\u00ecnh truy\u1ec1n mi\u1ec7ng (Word-of-Mouth Concept)<\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Truy\u1ec1n mi\u1ec7ng s\u1ebd l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 tuy\u1ec7t v\u1eddi m\u00e0 t\u1ea5t c\u1ea3 c\u00e1c nh\u00e0 marketing\u00a0 mu\u1ed1n t\u1eadn d\u1ee5ng. M\u1ed9t l\u1eddi khuy\u00ean, m\u1ed9t l\u1eddi nh\u1eadn \u0111\u1ecbnh t\u1eeb gia \u0111\u00ecnh, ng\u01b0\u1eddi th\u00e2n hay b\u1ea1n b\u00e8 s\u1ebd h\u1eefu d\u1ee5ng h\u01a1n h\u1ebft nh\u1eefng l\u1eddi marketing th\u00f4ng th\u01b0\u1eddng. V\u00ec v\u1eady, r\u1ea5t nhi\u1ec1u \u1ee9ng d\u1ee5ng, m\u1ea1ng x\u00e3 h\u1ed9i cho ph\u00e9p c\u00e1c b\u1ea1n b\u00ecnh lu\u1eadn, \u0111\u01b0a \u00fd ki\u1ebfn \u0111\u1ec3 t\u1eadn d\u1ee5ng m\u00f4 h\u00ecnh truy\u1ec1n mi\u1ec7ng (Word \u2013 of \u2013 Mouth Concept).<\/p>\n<ul style=\"text-align: justify;\">\n<li>\n<h3><span style=\"font-size: 19px;\">\u0110\u01a1n gi\u1ea3n v\u00e0 ch\u00ednh x\u00e1c trong \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3<\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Kh\u00e1c v\u1edbi m\u00f4 h\u00ecnh marketing truy\u1ec1n th\u1ed1ng, Digital Marketing lu\u00f4n c\u1eadp nh\u1eadt th\u00f4ng tin m\u1ed9t c\u00e1ch nhanh v\u00e0 ch\u00ednh x\u00e1c cho c\u00e1c b\u1ea1n. S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi truy c\u1eadp v\u00e0o trang web hay \u0111\u1ed9 quan t\u00e2m, \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn nhi\u1ec1u l\u1ea7n c\u0169ng s\u1ebd \u0111\u01b0\u1ee3c th\u1ed1ng k\u00ea v\u00e0 c\u1eadp nh\u1eadt li\u00ean t\u1ee5c, t\u1eeb \u0111\u00f3 c\u00f3 nh\u1eefng ch\u00ednh s\u00e1ch h\u1ee3p l\u00fd h\u01a1n \u0111\u1ec3 c\u00f3 m\u1ed9t chi\u1ebfn d\u1ecbch marketing th\u00e0nh c\u00f4ng.<\/p>\n<ul style=\"text-align: justify;\">\n<li>\n<h3><span style=\"font-size: 19px;\">S\u00e2n ch\u01a1i c\u00f4ng b\u1eb1ng cho m\u1ecdi doanh nghi\u1ec7p<\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">S\u1ee9c m\u1ea1nh c\u1ee7a Digital Marketing\u00a0n\u1eb1m \u1edf ch\u1ed7 n\u00f3 cho ph\u00e9p b\u1ea1n c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp v\u1edbi c\u00e1c \u00f4ng l\u1edbn trong c\u00f9ng ng\u00e0nh ngh\u1ec1, l\u0129nh v\u1ef1c kinh doanh. V\u00ec c\u00e1c c\u00f4ng ty v\u1eeba v\u00e0 nh\u1ecf th\u01b0\u1eddng c\u00f3 ngu\u1ed3n ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf n\u00ean r\u1ea5t kh\u00f3 \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00f4ng ty l\u1edbn tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng Marketing truy\u1ec1n th\u1ed1ng. Tuy nhi\u00ean, v\u1edbi nh\u1eefng l\u1ee3i th\u1ebf tr\u00ean c\u1ee7a Digital Marketing, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 n\u00e2ng cao n\u0103ng l\u1ef1c c\u1ea1nh tranh c\u1ee7a m\u00ecnh v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb th\u00f4ng minh c\u00f9ng ng\u00e2n s\u00e1ch linh ho\u1ea1t.<\/p>\n<h2><span style=\"font-size: 26px;\">See more<\/span><\/h2>\n<hr \/>\n<p><a href=\"https:\/\/acaltc.com\/en\/dao-tao\/digital-marketing-nganh-hoc-xuat-phat-tu-thuc-tien\/\">Digital Marketing l\u00e0 g\u00ec ?<\/a><\/p>\n<p><a href=\"https:\/\/acaltc.com\/en\/dao-tao\/cac-buoc-de-co-mot-chien-luoc-digital-marketing-hoan-hao\/\">C\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Digital Marketing ho\u00e0n h\u1ea3o<\/a><\/p>\n<p><a href=\"https:\/\/acaltc.com\/en\/tin-tuc\/5-kien-thuc-digital-marketing-co-ban-ma-ban-can-biet-trong-kinh-doanh\/\">5 ki\u1ebfn th\u1ee9c Digital Marketing c\u01a1 b\u1ea3n nh\u1ea5t trong kinh doanh m\u00e0 b\u1ea1n c\u1ea7n bi\u1ebft<\/a><\/p>\n\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div>","protected":false},"excerpt":{"rendered":"<p>\u0110\u1ec3 ti\u1ebfn h\u00e0nh m\u1ed9t d\u1ef1 \u00e1n th\u00e0nh c\u00f4ng hay \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh qu\u1ea3 trong kinh doanh, c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing ho\u00e0n h\u1ea3o l\u00e0 kh\u00f4ng th\u1ec3 thi\u1ebfu. V\u00e0 v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u1ea1ng l\u01b0\u1edbi c\u00f4ng ngh\u1ec7 th\u00f4ng tin hi\u1ec7n nay, Digital Marketing \u0111\u00e3, \u0111ang v\u00e0 s\u1ebd tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 h\u1eefu \u00edch gi\u00fap [&hellip;]<\/p>","protected":false},"author":25,"featured_media":16601,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,66,68],"tags":[491,492],"class_list":["post-16600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dao-tao","category-tuyen-sinh","category-tin-tuc","tag-loi-ich-cua-digital-marketing","tag-loi-ich-cua-digital-marketing-doi-voi-doanh-nghiep"],"_links":{"self":[{"href":"https:\/\/acaltc.com\/en\/wp-json\/wp\/v2\/posts\/16600"}],"collection":[{"href":"https:\/\/acaltc.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/acaltc.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/acaltc.com\/en\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/acaltc.com\/en\/wp-json\/wp\/v2\/comments?post=16600"}],"version-history":[{"count":0,"href":"https:\/\/acaltc.com\/en\/wp-json\/wp\/v2\/posts\/16600\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/acaltc.com\/en\/wp-json\/wp\/v2\/media\/16601"}],"wp:attachment":[{"href":"https:\/\/acaltc.com\/en\/wp-json\/wp\/v2\/media?parent=16600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/acaltc.com\/en\/wp-json\/wp\/v2\/categories?post=16600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/acaltc.com\/en\/wp-json\/wp\/v2\/tags?post=16600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}