{"id":16641,"date":"2020-07-19T14:54:55","date_gmt":"2020-07-19T07:54:55","guid":{"rendered":"https:\/\/acaltc.com\/?p=16641"},"modified":"2020-07-19T14:54:55","modified_gmt":"2020-07-19T07:54:55","slug":"content-digital-marketing-va-phan-loai-content","status":"publish","type":"post","link":"https:\/\/acaltc.com\/en\/content-digital-marketing-va-phan-loai-content\/","title":{"rendered":"Content Digital Marketing"},"content":{"rendered":"<p style=\"text-align: justify;\"><em><a href=\"https:\/\/acaltc.com\/en\/dao-tao\/digital-marketing-4-0\/\"><strong>Digital Marketing<\/strong><\/a> (ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1) \u0111\u00e3 v\u00e0 \u0111ang d\u1ea7n tr\u1edf n\u00ean quen thu\u1ed9c v\u1edbi t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi n\u00f3i chung v\u00e0 gi\u1edbi ti\u1ebfp th\u1ecb n\u00f3i ri\u00eang. C\u00e1c nh\u00e0 doanh nghi\u1ec7p l\u1edbn, v\u1eeba v\u00e0 nh\u1ecf lu\u00f4n c\u1ed1 g\u1eafng t\u00ecm h\u1ebft m\u1ecdi c\u00e1ch \u0111\u1ec3 t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c h\u1ebft l\u1ee3i \u00edch \u0111\u1ebfn t\u1eeb Digital Marketing v\u00e0 \u0111\u01b0a s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn r\u1ed9ng r\u00e3i. V\u1eady m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Digital Marketing th\u00e0nh c\u00f4ng \u0111\u00f3 ch\u00ednh l\u00e0 Content (n\u1ed9i dung). L\u1ea1i th\u00eam m\u1ed9t c\u00e2u h\u1ecfi n\u1eefa \u0111\u01b0\u1ee3c \u0111\u1eb7t ra, Content trong Digital Marketing l\u00e0 g\u00ec? V\u00ec v\u1eady, b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y xin chia s\u1ebb \u0111\u00f4i \u0111i\u1ec1u v\u1ec1 Content Digital Marketing v\u00e0 ph\u00e2n lo\u1ea1i.<\/em><\/p>\n<h2><span style=\"font-size: 26px;\">1. \u0110\u1ecbnh ngh\u0129a Content Digital Marketing<\/span><\/h2>\n<p style=\"text-align: justify;\">Content Digital Marketing (<strong>n\u1ed9i dung ti\u1ebfp th\u1ecb s\u1ed1<\/strong>) l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c m\u00e0 ch\u00fang ta \u1edf \u0111\u00f3 t\u1eadp trung v\u00e0o vi\u1ec7c s\u00e1ng t\u1ea1o n\u1ed9i dung \u0111\u1ec3 th\u1ef1c hi\u1ec7n marketing d\u1ef1a v\u00e0o n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1. M\u1ed9t nh\u00e2n vi\u00ean th\u1ef1c hi\u1ec7n Content Digital Marketing s\u1ebd \u00a0t\u1eadp trung v\u00e0o x\u00e2y d\u1ef1ng n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb, li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u1ee9ng d\u1ee5ng v\u00e0 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o h\u1ee3p l\u00fd v\u1edbi m\u1ee5c \u0111\u00edch thu h\u00fat ng\u01b0\u1eddi \u0111\u1ecdc, x\u00e2y d\u1ef1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u0169ng nh\u01b0 th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i \u0111\u1ed1i t\u01b0\u01a1ng ng\u01b0\u1eddi \u0111\u1ecdc th\u00e0nh kh\u00e1ch h\u00e0ng.<\/p>\n<h2><span style=\"font-size: 26px;\">2. Ph\u00e2n lo\u1ea1i<\/span><\/h2>\n<p style=\"text-align: justify;\">D\u1ef1a v\u00e0o ch\u1ee9c n\u0103ng m\u00e0 content \u0111\u00f3 mang l\u1ea1i, ng\u01b0\u1eddi ta chia Content Digital Marketing th\u00e0nh 3 lo\u1ea1i: Content th\u00f4ng tin, Content gi\u1ea3i tr\u00ed &amp; Content ti\u1ec7n \u00edch<\/p>\n<ul style=\"text-align: justify;\">\n<li>\n<h3><span style=\"font-size: 19px;\">Content th\u00f4ng tin<\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">\u0110\u00fang nh\u01b0 t\u00ean g\u1ecdi c\u1ee7a n\u00f3, Content th\u00f4ng tin s\u1ebd mang l\u1ea1i nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng. Nh\u1eefng th\u00f4ng tin n\u00e0y kh\u00f4ng ph\u1ea3i \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u tr\u1ef1c ti\u1ebfp cho ng\u01b0\u1eddi \u0111\u1ecdc, m\u00e0 ng\u01b0\u1ee3c l\u1ea1i \u0111\u01b0\u1ee3c trau chu\u1ed1t v\u00e0 l\u1ed3ng gh\u00e9p trong vi\u1ec7c h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi xem ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd g\u1eb7p ph\u1ea3i. Vi\u1ec7c kh\u00f4ng qu\u1ea3ng c\u00e1o tr\u1ef1c ti\u1ebfp n\u00e0y s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng h\u01a1n v\u00e0 c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 tinh t\u1ebf c\u1ee7a c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o. Ch\u00ednh v\u00ec th\u1ebf, nh\u1eefng b\u00e0i vi\u1ebft nh\u01b0 th\u1ebf n\u00e0y s\u1ebd t\u1ea1o ra nhi\u1ec1u thi\u1ec7n c\u1ea3m \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi xem.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-16484 aligncenter\" src=\"https:\/\/acaltc.com\/wp-content\/uploads\/2020\/05\/aa.png\" alt=\"\" width=\"609\" height=\"308\" \/><\/p>\n<ul style=\"text-align: justify;\">\n<li>\n<h3><span style=\"font-size: 19px;\">Content mang t\u00ednh gi\u1ea3i tr\u00ed<\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Content mang t\u00ednh gi\u1ea3i tr\u00ed l\u00e0 m\u1eabu content khi\u1ebfn cho \u0111\u1ed9 nh\u1eadn bi\u1ebft c\u1ee7a s\u1ea3n ph\u1ea9m, nh\u00e3n hi\u1ec7u, doanh nghi\u1ec7p \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nhi\u1ec1u h\u01a1n. \u0110\u1ec3 c\u00f3 m\u1ed9t t\u1ed1c \u0111\u1ed9 lan truy\u1ec1n nhanh, \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi quan t\u00e2m, lo\u1ea1i content n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c l\u00e0m b\u1eb1ng c\u00e1c video qu\u1ea3ng c\u00e1o hay c\u00e1c viral clip,\u2026 Th\u00f4ng th\u01b0\u1eddng, nh\u1eefng video ho\u1eb7c l\u00e0 \u0111\u1ed9c \u0111\u00e1o v\u00e0 \u0111\u1eb9p m\u1eaft (nh\u01b0 quang c\u00e1o T\u00e2n Xu\u00e2n c\u1ee7a h\u00e3ng Adidas n\u0103m nay phi\u00ean b\u1ea3n Trung quy t\u1ee5 nhi\u1ec1u d\u00e3n di\u1ec5n vi\u00ean, ca s\u0129 n\u1ed5i ti\u1ebfng), ho\u1eb7c l\u00e0 h\u00e0i h\u01b0\u1edbc v\u00e0 r\u1ea5t trendy (v\u00ed d\u1ee5 qu\u1ea3ng c\u00e1o c\u1ee7a \u0110i\u1ec7n M\u00e1y Xanh l\u00e0m m\u01b0a l\u00e0m gi\u00f3 m\u1ed9t th\u1eddi). Sau \u0111\u00f3 th\u00f4ng qua s\u1ef1 n\u1ed5i ti\u1ebfng c\u1ee7a c\u00e1c video \u0111\u1ec3 t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n c\u00f4ng ch\u00fang cho s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 nh\u00e3n h\u00e0ng c\u1ee7a m\u00ecnh. Tuy nhi\u00ean, \u0111\u1ed1i v\u1edbi m\u1ed7i doanh nghi\u1ec7p kh\u00e1c nhau th\u00ec Content mang t\u00ednh gi\u1ea3i tr\u00ed s\u1ebd \u0111i theo nh\u1eefng concept kh\u00e1c nhau. V\u00ed d\u1ee5 nh\u01b0 nh\u1eefng nh\u00e3n h\u00e0ng n\u1ed5i ti\u1ebfng, l\u00e0m v\u1ec1 nh\u1eefng s\u1ea3n ph\u1ea9m cao c\u1ea5p, th\u00ec concept ph\u1ea3i nghi\u00eam t\u00fac nh\u01b0ng ph\u1ea3i l\u00f4i cu\u1ed1n ng\u01b0\u1eddi xem. C\u00e1c doanh nghi\u1ec7p lo\u1ea1i n\u00e0y n\u00ean tr\u00e1nh nh\u1eefng concept h\u00e0i h\u01b0\u1edbc, ch\u1ebf,.. \u0111\u1ec3 vi\u1ec7c h\u00e0i h\u01b0\u1edbc kh\u00f4ng tr\u1edf th\u00e0nh nh\u1ea1t nh\u1ebdo, k\u00e9m duy\u00ean,\u2026 C\u00f2n \u0111\u1ed1i v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m d\u00e2n d\u1ee5ng b\u00ecnh th\u01b0\u1eddng, th\u00ec concept c\u00f3 th\u1ec3 \u0111a d\u1ea1ng v\u00e0 tho\u1ea3i m\u00e1i h\u01a1n, kh\u00f4ng b\u1ecb g\u00f2 b\u00f3 nh\u01b0 nh\u1eefng h\u00e0ng n\u1ed5i ti\u1ebfng,<\/p>\n<ul style=\"text-align: justify;\">\n<li>\n<h3><span style=\"font-size: 19px;\">Content ti\u1ec7n \u00edch<\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Gi\u1ed1ng nh\u01b0 t\u00ean g\u1ecdi c\u1ee7a n\u00f3, lo\u1ea1i content n\u00e0y s\u1ebd s\u1eed d\u1ee5ng c\u00e1c ti\u1ec7n \u00edch quen thu\u1ed9c c\u1ee7a c\u00e1c b\u1ea1n hay d\u00f9ng \u0111\u1ec3 ti\u1ebfn h\u00e0nh qu\u1ea3ng c\u00e1o. N\u00f3 s\u1ebd d\u00f9ng nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 cho kh\u00e1ch h\u00e0ng. M\u1ed7i khi b\u1ea1n mu\u1ed1n gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1, b\u1ea1n s\u1ebd s\u1eed d\u1ee5ng c\u00e1c ti\u1ec7n \u00edch \u0111\u00f3, m\u00e0 m\u1ed7i khi s\u1eed d\u1ee5ng ch\u00fang th\u00ec b\u1ea1n s\u1ebd b\u1eaft g\u1eb7p c\u00e1c content ti\u1ec7n \u00edch v\u00e0 t\u1eeb \u0111\u00f3, t\u1ea7n su\u1ea5t b\u1ea1n s\u1eed d\u1ee5ng c\u00e0ng nhi\u1ec1u th\u00ec t\u00ean c\u1ee7a s\u1ea3n ph\u1ea9m, nh\u00e3n h\u00e0ng \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn nhi\u1ec1u h\u01a1n, t\u1eeb \u0111\u00f3 t\u0103ng th\u00eam \u0111\u1ed9 nh\u1eadn di\u1ec7n v\u00e0 quen thu\u1ed9c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 khi \u1ea5y, n\u1ebfu kh\u00e1ch h\u00e0ng mu\u1ed1n s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n th\u00ec t\u00ean nh\u00e3n hi\u1ec7u l\u00e0 c\u00e1i t\u00ean \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c hi\u1ec7n ra trong \u0111\u1ea7u h\u1ecd.<\/p>\n<p style=\"text-align: justify;\">Th\u00eam m\u1ed9t \u01b0u \u0111i\u1ec3m c\u1ee7a content ti\u1ec7n \u00edch m\u00e0 b\u1ea1n kh\u00f4ng th\u1ec3 ng\u1edd t\u1edbi \u0111\u00f3 l\u00e0 \u00a0n\u00f3 c\u00f3 th\u1ec3 \u0111o \u0111\u1ebfm s\u1ed1 l\u1ea7n s\u1eed d\u1ee5ng c\u1ee7a kh\u00e1ch h\u00e0ng qua l\u01b0\u1ee3t click, l\u01b0\u1ee3t t\u1ea3i hay l\u01b0\u1ee3t s\u1eed d\u1ee5ng. Vi\u1ec7c n\u00e0y s\u1ebd gi\u00fap b\u1ea1n ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh t\u1ed1t h\u01a1n.<\/p>\n\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div>","protected":false},"excerpt":{"rendered":"<p>Digital Marketing (ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1) \u0111\u00e3 v\u00e0 \u0111ang d\u1ea7n tr\u1edf n\u00ean quen thu\u1ed9c v\u1edbi t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi n\u00f3i chung v\u00e0 gi\u1edbi ti\u1ebfp th\u1ecb n\u00f3i ri\u00eang. C\u00e1c nh\u00e0 doanh nghi\u1ec7p l\u1edbn, v\u1eeba v\u00e0 nh\u1ecf lu\u00f4n c\u1ed1 g\u1eafng t\u00ecm h\u1ebft m\u1ecdi c\u00e1ch \u0111\u1ec3 t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c h\u1ebft l\u1ee3i \u00edch \u0111\u1ebfn t\u1eeb Digital Marketing v\u00e0 [&hellip;]<\/p>","protected":false},"author":25,"featured_media":16485,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[64,65,66,68],"tags":[],"class_list":["post-16641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sinh-vien","category-thong-bao","category-tuyen-sinh","category-tin-tuc"],"_links":{"self":[{"href":"https:\/\/acaltc.com\/en\/wp-json\/wp\/v2\/posts\/16641"}],"collection":[{"href":"https:\/\/acaltc.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/acaltc.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/acaltc.com\/en\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/acaltc.com\/en\/wp-json\/wp\/v2\/comments?post=16641"}],"version-history":[{"count":0,"href":"https:\/\/acaltc.com\/en\/wp-json\/wp\/v2\/posts\/16641\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/acaltc.com\/en\/wp-json\/wp\/v2\/media\/16485"}],"wp:attachment":[{"href":"https:\/\/acaltc.com\/en\/wp-json\/wp\/v2\/media?parent=16641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/acaltc.com\/en\/wp-json\/wp\/v2\/categories?post=16641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/acaltc.com\/en\/wp-json\/wp\/v2\/tags?post=16641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}