{"id":16628,"date":"2020-07-12T20:27:21","date_gmt":"2020-07-12T13:27:21","guid":{"rendered":"https:\/\/acaltc.com\/?p=16628"},"modified":"2020-07-12T20:27:21","modified_gmt":"2020-07-12T13:27:21","slug":"nhung-hinh-thuc-digital-marketing-pho-bien-hien-nay","status":"publish","type":"post","link":"https:\/\/acaltc.com\/nhung-hinh-thuc-digital-marketing-pho-bien-hien-nay\/","title":{"rendered":"Nh\u1eefng h\u00ecnh th\u1ee9c Digital Marketing ph\u1ed5 bi\u1ebfn hi\u1ec7n nay"},"content":{"rendered":"<p style=\"text-align: justify;\"><em>B\u01b0\u1edbc v\u00e0o th\u1eddi k\u1ef3 c\u00f4ng ngh\u1ec7 ph\u00e1t tri\u1ec3n, \u0111i\u1ec3n h\u00ecnh l\u00e0 cu\u1ed9c C\u00e1ch m\u1ea1ng C\u00f4ng nghi\u1ec7p 4.0, t\u1ea5t c\u1ea3 c\u00e1c ng\u00e0nh ngh\u1ec1, ho\u1ea1t \u0111\u1ed9ng c\u00f4ng nghi\u1ec7p \u0111\u1ec1u t\u1ef1 ti\u1ebfn h\u00e0nh \u0111\u1ed5i m\u1edbi \u0111\u1ec3 b\u1eaft k\u1ecbp v\u1edbi xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 h\u00f3a hi\u1ec7n t\u1ea1i. V\u00e0 ng\u00e0nh ti\u1ebfp th\u1ecb c\u0169ng th\u1ebf, \u0111\u00e2y c\u0169ng ch\u00ednh l\u00e0 l\u00fd do m\u00e0 thu\u1eadt ng\u1eef \u201cDigital Marketing\u201d (ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1) \u0111\u01b0\u1ee3c ra \u0111\u1eddi. V\u1eady, l\u00e0m sao c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng trong l\u0129nh v\u1ef1c m\u1edbi n\u00e0y. C\u00e2u tr\u1ea3 l\u1eddi s\u1ebd \u0111\u01b0\u1ee3c\u00a0 b\u1eadt m\u00ed trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y &#8211; c\u00f4ng c\u1ee5 \u0111\u1ec3 th\u00e0nh c\u00f4ng trong l\u0129nh v\u1ef1c <a href=\"https:\/\/acaltc.com\/dao-tao\/digital-marketing-4-0\/\"><strong>Digital Marketing<\/strong><\/a>.<\/em><\/p>\n<h2><span style=\"font-size: 26px;\">1. SEO \u2013 Search Engine Optimization (t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm)<\/span><\/h2>\n<p style=\"text-align: justify;\">SEO l\u00e0 qu\u00e1 tr\u00ecnh t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, hay c\u00f3 ngh\u0129a l\u00e0 qu\u00e1 tr\u00ecnh \u0111\u1ec3 n\u00e2ng cao th\u1ee9 h\u1ea1ng c\u1ee7a doanh nghi\u1ec7p, website tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. C\u00f4ng vi\u1ec7c ch\u00ednh c\u1ee7a m\u1ed9t SEOer l\u00e0 t\u00ecm \u0111\u01b0\u1ee3c ph\u01b0\u01a1ng ph\u00e1p ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a website (thay \u0111\u1ed5i n\u1ed9i dung, \u0111\u1ecbnh d\u1ea1ng sao cho h\u1ee3p l\u00fd c\u0169ng nh\u01b0 x\u00e2y d\u1ef1ng c\u00e1c li\u00ean k\u1ebft h\u1eefu \u00edch: Internal links, Inbound links,\u2026). Nhi\u1ec7m v\u1ee5 ch\u00ednh c\u1ee7a SEO l\u00e0 \u0111\u01b0a website l\u00ean nh\u1eefng v\u1ecb tr\u00ed d\u1ec5 th\u1ea5y, b\u1eaft m\u1eaft c\u0169ng nh\u01b0 d\u1ec5 thu h\u00fat kh\u00e1ch h\u00e0ng tr\u00ean thanh c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u00e0 \u0111i\u1ec1u n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi t\u00e2m l\u00fd mu\u1ed1n t\u00ecm hi\u1ec3u c\u1ee7a kh\u00e1ch h\u00e0ng. V\u00ec v\u1eady SEO l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 quan tr\u1ecdng \u0111\u1ec3 ti\u1ebfn h\u00e0nh Digital Marketing ho\u00e0n h\u1ea3o. Kh\u00e1c v\u1edbi SEM (Search Engine Marketing) , SEO kh\u00f4ng c\u1ea7n tr\u1ea3 ph\u00ed v\u00e0 SEO l\u00e0 m\u1ed9t nh\u00e1nh c\u1ee7a SEM.<\/p>\n<h2><span style=\"font-size: 26px;\">2. Social Media Marketing (ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i)<\/span><\/h2>\n<p style=\"text-align: justify;\">Social Media Marketing l\u00e0 ph\u01b0\u01a1ng th\u1ee9c truy\u1ec1n th\u00f4ng, qu\u1ea3ng b\u00e1 ti\u1ebfp th\u1ecb d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng ch\u00ednh l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i. Hi\u1ec7n nay, m\u1ea1ng x\u00e3 h\u1ed9i kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n, tr\u1edf th\u00e0nh m\u1ea1ng x\u00e3 h\u1ed9i d\u1ea7n tr\u1edf th\u00e0nh th\u00f3i quen v\u00e0 kh\u00f4ng th\u1ec3 t\u00e1ch r\u1eddi \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi tr\u1ebb, v\u00e0 c\u1ea3 nh\u1eefng ng\u01b0\u1eddi tr\u01b0\u1edfng th\u00e0nh \u2013 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a ti\u1ebfp th\u1ecb. Vi\u1ec7c qu\u1ea3ng b\u00e1 tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i l\u1edbn nh\u01b0: Facebook, Twitter,Instagram,\u2026 s\u1ebd gi\u00fap gi\u1ea3m b\u1edbt ngu\u1ed3n chi ph\u00ed c\u0169ng nh\u01b0 t\u0103ng l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n c\u00f4ng ch\u00fang c\u0169ng nh\u01b0 d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3. Ch\u00ednh v\u00ec nh\u1eefng l\u00fd do tr\u00ean m\u00e0 Social Media Marketing tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 h\u1eefu \u00edch cho m\u1ed9t k\u1ebf ho\u1ea1ch Digital Marketing ho\u00e0n h\u1ea3o.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-16611 aligncenter\" src=\"https:\/\/acaltc.com\/wp-content\/uploads\/2020\/07\/VNU-Social-Media-for-Researcher-3.jpg\" alt=\"\" width=\"630\" height=\"320\" \/><\/p>\n<h2><span style=\"font-size: 26px;\">3. Google Adwords (Qu\u1ea3ng c\u00e1o Google)<\/span><\/h2>\n<p style=\"text-align: justify;\">Qu\u1ea3ng c\u00e1o Google l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o c\u00f3 t\u00ednh ph\u00ed. B\u1ea1n ph\u1ea3i chi tr\u1ea3 chi ph\u00ed cho Google \u0111\u1ec3 nh\u1eefng video qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c xu\u1ea5t hi\u1ec7n \u0111\u1ea7u ti\u00ean khi ng\u01b0\u1eddi d\u00f9ng t\u00ecm t\u1eeb kh\u00f3a m\u00e0 b\u1ea1n ch\u1ecdn. Tuy nhi\u00ean, ch\u1ec9 khi trang qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n ho\u1ea1t \u0111\u1ed9ng, ngh\u0129a l\u00e0 khi ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n th\u00ec b\u1ea1n m\u1edbi ph\u1ea3i tr\u1ea3 ph\u00ed. V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a Google, vi\u1ec7c tr\u1ea3i r\u1ed9ng qu\u1ea3ng c\u00e1o kh\u1eafp n\u01a1i l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng d\u1ec5 d\u00e0ng, c\u0169ng nh\u01b0 vi\u1ec7c qu\u1ea3ng b\u00e1o lu\u00f4n \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb trong kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh th\u00ec Google ads tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 h\u00e0ng \u0111\u1ea7u h\u1ed7 tr\u1ee3 cho Digital Marketing.<\/p>\n<h2><span style=\"font-size: 26px;\">4. Content Marketing (ti\u1ebfp th\u1ecb n\u1ed9i dung)<\/span><\/h2>\n<p style=\"text-align: justify;\">Content mang \u00fd ngh\u0129a l\u00e0 n\u1ed9i dung. D\u00f9 b\u1ea1n c\u00f3 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c Digital Marketing b\u1eb1ng b\u1ea5t k\u1ef3 c\u00f4ng c\u1ee5 n\u00e0o th\u00ec b\u1ea1n ph\u1ea3i \u0111\u1ea3m b\u1ea3o n\u1ed9i dung \u0111\u00f3 ph\u1ea3i thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng. Ti\u1ebfp th\u1ecb n\u1ed9i dung l\u00e0 ngh\u1ec7 thu\u1eadt s\u1eed d\u1ee5ng c\u00e1ch k\u1ec3 chuy\u1ec7n v\u00e0 th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ec3 t\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u1edbi m\u1ee5c ti\u00eau thu h\u00fat kh\u00e1n gi\u1ea3. \u0110\u1ed1i v\u1edbi m\u1ed7i ph\u01b0\u01a1ng ti\u1ec7n kh\u00e1c nhau th\u00ec c\u00e1ch tr\u00ecnh b\u00e0y n\u1ed9i dung s\u1ebd kh\u00e1c nhau.<\/p>\n<h2><span style=\"font-size: 26px;\">5. Email Marketing (ti\u1ebfp th\u1ecb qua Email)<\/span><\/h2>\n<p style=\"text-align: justify;\">Email Marketing l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c m\u1ecdi ng\u01b0\u1eddi r\u1ed9ng r\u00e3i bi\u1ebft \u0111\u1ebfn, b\u1edfi v\u00ec n\u00f3 ph\u00f9 h\u1ee3p v\u1edbi nhi\u1ec1u m\u1ee5c \u0111\u00edch kh\u00e1c nhau: ti\u1ebfp th\u1ecb, qu\u1ea3ng b\u00e1, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng,\u2026 Tr\u01b0\u1edbc \u0111\u00e2y, v\u00ec s\u1ef1 ch\u01b0a ph\u00e1t tri\u1ec3n c\u1ee7a Internet m\u00e0 Email Marketing ch\u01b0a \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn v\u00e0 kh\u00f4ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao, tuy nhi\u00ean v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n nh\u01b0 hi\u1ec7n t\u1ea1i, n\u1ebfu b\u1ea1n bi\u1ebft s\u1eed d\u1ee5ng m\u1ed9t c\u00e1ch khoa h\u1ecdc v\u00e0 h\u1ee3p l\u00fd, Email Marketing s\u1ebd tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 tuy\u1ec7t v\u1eddi cho m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Digital Marketing ho\u00e0n h\u1ea3o.<\/p>\n<h2><span style=\"font-size: 26px;\">Xem th\u00eam<\/span><\/h2>\n<p><a href=\"https:\/\/acaltc.com\/dao-tao\/digital-marketing-nganh-hoc-xuat-phat-tu-thuc-tien\/\">Digital Marketing l\u00e0 g\u00ec ?<\/a><\/p>\n<p><a href=\"https:\/\/acaltc.com\/dao-tao\/cac-buoc-de-co-mot-chien-luoc-digital-marketing-hoan-hao\/\">C\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Digital Marketing ho\u00e0n h\u1ea3o<\/a><\/p>\n<p><a href=\"https:\/\/acaltc.com\/tin-tuc\/5-kien-thuc-digital-marketing-co-ban-ma-ban-can-biet-trong-kinh-doanh\/\">5 ki\u1ebfn th\u1ee9c Digital Marketing c\u01a1 b\u1ea3n nh\u1ea5t trong kinh doanh m\u00e0 b\u1ea1n c\u1ea7n bi\u1ebft<\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">\n\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div> \n","protected":false},"excerpt":{"rendered":"<p>B\u01b0\u1edbc v\u00e0o th\u1eddi k\u1ef3 c\u00f4ng ngh\u1ec7 ph\u00e1t tri\u1ec3n, \u0111i\u1ec3n h\u00ecnh l\u00e0 cu\u1ed9c C\u00e1ch m\u1ea1ng C\u00f4ng nghi\u1ec7p 4.0, t\u1ea5t c\u1ea3 c\u00e1c ng\u00e0nh ngh\u1ec1, ho\u1ea1t \u0111\u1ed9ng c\u00f4ng nghi\u1ec7p \u0111\u1ec1u t\u1ef1 ti\u1ebfn h\u00e0nh \u0111\u1ed5i m\u1edbi \u0111\u1ec3 b\u1eaft k\u1ecbp v\u1edbi xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 h\u00f3a hi\u1ec7n t\u1ea1i. V\u00e0 ng\u00e0nh ti\u1ebfp th\u1ecb c\u0169ng th\u1ebf, \u0111\u00e2y c\u0169ng ch\u00ednh l\u00e0 l\u00fd do [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":16632,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[64,66,68],"tags":[182,184,271],"class_list":["post-16628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sinh-vien","category-tuyen-sinh","category-tin-tuc","tag-digital-marketing","tag-digital-marketing-tai-hue","tag-hinh-thuc-digital-marketing"],"_links":{"self":[{"href":"https:\/\/acaltc.com\/wp-json\/wp\/v2\/posts\/16628"}],"collection":[{"href":"https:\/\/acaltc.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/acaltc.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/acaltc.com\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/acaltc.com\/wp-json\/wp\/v2\/comments?post=16628"}],"version-history":[{"count":0,"href":"https:\/\/acaltc.com\/wp-json\/wp\/v2\/posts\/16628\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/acaltc.com\/wp-json\/wp\/v2\/media\/16632"}],"wp:attachment":[{"href":"https:\/\/acaltc.com\/wp-json\/wp\/v2\/media?parent=16628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/acaltc.com\/wp-json\/wp\/v2\/categories?post=16628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/acaltc.com\/wp-json\/wp\/v2\/tags?post=16628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}