{"id":21866,"date":"2023-06-17T09:50:28","date_gmt":"2023-06-17T02:50:28","guid":{"rendered":"https:\/\/acaltc.com\/?p=21866"},"modified":"2023-07-03T01:06:23","modified_gmt":"2023-07-02T18:06:23","slug":"hoc-nganh-quan-he-cong-chung-tai-hue","status":"publish","type":"post","link":"https:\/\/acaltc.com\/hoc-nganh-quan-he-cong-chung-tai-hue\/","title":{"rendered":"H\u1ecdc ng\u00e0nh Quan h\u1ec7 c\u00f4ng ch\u00fang t\u1ea1i Hu\u1ebf \u0111\u1ea7u ra \u0111\u1ea3m b\u1ea3o vi\u1ec7c l\u00e0m"},"content":{"rendered":"\t\t
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S\u1ef1 h\u1ed9i nh\u1eadp qu\u1ed1c t\u1ebf \u0111\u1ea9y m\u1ea1nh c\u01a1 h\u1ed9i h\u1ee3p t\u00e1c v\u00e0 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng cho c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam. Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, ng\u01b0\u1eddi l\u00e0m <\/span>Quan h\u1ec7 c\u00f4ng ch\u00fang<\/b> \u0111\u00f3ng vai tr\u00f2 \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng trong vi\u1ec7c \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m Vi\u1ec7t ti\u1ebfp c\u1eadn \u0111\u1ebfn \u0111\u00f4ng \u0111\u1ea3o ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ebf gi\u1edbi. R\u1ea5t nhi\u1ec1u b\u1ea1n tr\u1ebb n\u0103ng \u0111\u1ed9ng, nhi\u1ec7t huy\u1ebft c\u0169ng ch\u1ecdn ng\u00e0nh h\u1ecdc \u0111\u1ec1 cao s\u1ef1 s\u00e1ng t\u1ea1o n\u00e0y \u0111\u1ec3 theo h\u1ecdc. V\u1eady b\u1ea1n \u0111\u00e3 hi\u1ec3u r\u00f5 v\u1ec1 ng\u00e0nh h\u1ecdc \u0111\u01b0\u1ee3c c\u00e1c c\u00f4ng ty ch\u00e0o \u0111\u00f3n, v\u00e0 l\u1ed9 tr\u00ecnh h\u1ecdc t\u1eadp t\u1ed1i \u01b0u \u0111\u1ec3 chi\u1ebfm \u01b0u th\u1ebf sau khi ra tr\u01b0\u1eddng? Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Ph\u00fa Xu\u00e2n s\u1ebd gi\u00fap b\u1ea1n c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng th\u1ec3 v\u1ec1<\/span> ng\u00e0nh <\/b>Quan h\u1ec7 c\u00f4ng ch\u00fang<\/b> \u0111\u1ec3 c\u00f3 quy\u1ebft \u0111\u1ecbnh \u0111\u00fang \u0111\u1eafn. <\/span><\/p>\n

1. Gi\u1edbi thi\u1ec7u ng\u00e0nh Quan h\u1ec7 c\u00f4ng ch\u00fang – ng\u00e0nh h\u1ecdc n\u0103ng \u0111\u1ed9ng v\u00e0 s\u00e1ng t\u1ea1o<\/h2>\n

Quan h\u1ec7 c\u00f4ng ch\u00fang<\/b> c\u00f3 t\u00ean ti\u1ebfng anh Public Relations (vi\u1ebft t\u1eaft l\u00e0 PR). C\u00f4ng vi\u1ec7c n\u00e0y qu\u1ea3n l\u00fd c\u00e1c m\u1ed1i quan h\u1ec7 c\u1ed9ng \u0111\u1ed3ng \u0111\u1ec3 x\u00e2y d\u1ef1ng, gi\u1eef g\u00ecn h\u00ecnh \u1ea3nh t\u00edch c\u1ef1c c\u1ee7a m\u1ed9t c\u01a1 quan t\u1ed5 ch\u1ee9c ho\u1eb7c doanh nghi\u1ec7p. Ng\u01b0\u1eddi l\u00e0m <\/span>quan h\u1ec7 c\u00f4ng ch\u00fang<\/b> l\u00e0 c\u1ea7u n\u1ed1i gi\u1eefa doanh nghi\u1ec7p v\u1edbi kh\u00e1ch h\u00e0ng, c\u1ed9ng \u0111\u1ed3ng, nh\u00e0 \u0111\u1ea7u t\u01b0, gi\u1edbi truy\u1ec1n th\u00f4ng\u2026 T\u1eeb \u0111\u00f3 \u0111\u1ecbnh h\u00ecnh, kh\u1eb3ng \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c t\u1ed5 ch\u1ee9c trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n.<\/span><\/p>\n

D\u00f9 l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c m\u1edbi \u1edf Vi\u1ec7t Nam, <\/span>Quan h\u1ec7 c\u00f4ng ch\u00fang<\/b> v\u1eabn thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a \u0111\u00f4ng \u0111\u1ea3o th\u00ed sinh b\u1edfi \u0111\u1eb7c t\u00ednh s\u00e1ng t\u1ea1o v\u00e0 n\u0103ng \u0111\u1ed9ng c\u1ee7a ng\u00e0nh. Ngo\u00e0i ra, n\u1ec1n kinh t\u1ebf s\u1ed1 c\u0169ng l\u00e0 l\u00fd do khi\u1ebfn <\/span>ng\u00e0nh PR<\/span> d\u1ea7n tr\u1edf n\u00ean n\u1ed5i b\u1eadt.<\/span><\/p>\n

\"Ng\u00e0nh
Ng\u00e0nh Quan h\u1ec7 c\u00f4ng ch\u00fang – ng\u00e0nh h\u1ecdc n\u0103ng \u0111\u1ed9ng v\u00e0 s\u00e1ng t\u1ea1o<\/figcaption><\/figure>\n

2. Ng\u00e0nh Quan h\u1ec7 c\u00f4ng ch\u00fang h\u1ecdc g\u00ec? C\u1ea7n t\u1ed1 ch\u1ea5t g\u00ec?<\/h2>\n

Sinh vi\u00ean theo h\u1ecdc <\/span>ng\u00e0nh <\/b>Quan h\u1ec7 c\u00f4ng ch\u00fang<\/b> s\u1ebd \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o t\u00edch h\u1ee3p ki\u1ebfn th\u1ee9c c\u1ee7a truy\u1ec1n th\u00f4ng, b\u00e1o ch\u00ed, Marketing\u2026 Song song v\u1edbi \u0111\u00f3, sinh vi\u00ean c\u00f2n \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o chuy\u00ean s\u00e2u v\u1ec1 c\u00e1c lo\u1ea1i h\u00ecnh b\u00e1o ch\u00ed, hi\u1ec3u r\u00f5 c\u00e1ch th\u1ee9c s\u00e1ng t\u1ea1o truy\u1ec1n th\u00f4ng ph\u1ee5c v\u1ee5 cho vi\u1ec7c PR. \u0110\u1ed3ng th\u1eddi, sinh vi\u00ean c\u0169ng \u0111\u01b0\u1ee3c trau d\u1ed3i t\u00e1c phong t\u00e1c nghi\u1ec7p khi ph\u1ecfng v\u1ea5n, ph\u00f3ng s\u1ef1, vi\u1ebft tin\u2026 Nh\u1edd \u0111\u00f3, sinh vi\u00ean <\/span>ng\u00e0nh <\/b>Quan h\u1ec7 c\u00f4ng ch\u00fang<\/b> c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c \u1edf \u0111a d\u1ea1ng v\u1ecb tr\u00ed trong l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng.<\/span><\/p>\n

\u0110\u1ec3 th\u00e0nh c\u00f4ng trong <\/span>ng\u00e0nh Quan h\u1ec7 c\u00f4ng ch\u00fang<\/b>, sinh vi\u00ean c\u1ea7n trau d\u1ed3i c\u00e1c t\u1ed1 ch\u1ea5t sau:<\/span><\/p>\n